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Sunday, December 7, 2025

Inside IMSA: A Series on the Rise

https://youtu.be/-0jYD2_awho

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What to Read

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.

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PWHL’s Sophomore Year Booms in Canada, Has Room to Grow in U.S.

Attendance is up 30% from last year, the league says.
January 24, 2025

Once Abandoned, Portland Is Regaining Its Place in the WNBA

The next WNBA team is springing up in a once-deserted market.
October 17, 2011; East Rutherford, NJ, USA; New York Jets fan fireman Ed during the first half against the Miami Dolphins at the New Meadowlands Stadium.
January 24, 2025

Superfandom Is a Lifestyle, Business—and Thorn in Some Teams’ Sides

Rabid fandom has perks—sometimes to the frustration of teams and leagues.
Jeremiah Smith
January 22, 2025

Ohio State’s Title Isn’t As Simple As $20 Million in NIL

Three lessons from the Buckeyes’ title beyond “pay the best players.”

Fundamentals: Andrea Williams (Women In Sports)

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
November 17, 2020

Fundamentals: Women In Esports

On this episode of Fundamentals, three guests join the show to discuss the opportunities for women in the gaming industry, as well as the challenges they face.
February 24, 2021

Fundamentals: Women in Sports

Welcome to the latest episode of Fundamentals, a Front Office Sports interview…
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How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
September 22, 2020

Fundamentals: USTA CEO Michael Dowse

Dowse, the CEO and executive director of the national governing body for tennis, discussed the unique challenges of a fan-less US Open and growing the sport in the U.S.
July 28, 2020

Fundamentals: RISE CEO Diahann Billings-Burford

Diahann Billings-Burford is the CEO of RISE, a national nonprofit whose mission is to use sports as a means of eliminating racial discrimination and acting as a vehicle for social justice and societal equality.
July 24, 2020

Fundamentals: MLL Commissioner Sandy Brown

Sandy Brown — commissioner of Major League Lacrosse — discusses the logistics and realities of the league’s return to play with a single-location tournament format, along with the growth of the sport as a whole.
July 17, 2020

Fundamentals: Evil Geniuses CEO Nicole LaPointe Jameson

Nicole LaPointe Jameson, CEO of professional esports team Evil Geniuses, discusses the state of esports and what is next for the organization.