Saturday, May 16, 2026

Madison Keys Now Too Good for Tournament She Entered

Keys jumped in the rankings with her Australian Open title, and she can no longer play an Austin tournament according to WTA rules.

Madison Keys
Mike Frey-Imagn Images

Australian Open champion Madison Keys has been dropped from an upcoming tournament in Austin.

It turns out, winning comes with unexpected costs.

Keys had committed to the 250-level ATX Open in Austin next month, which is happening the same week as the 500-level Merida Open in Mexico. According to WTA rules, a 250 tournament the same week as a 500 tournament is allowed to have only one top-10 player in its draw, plus the defending champion. (The Merida Open in Mexico was a WTA 250 last year, but became a 500 earlier this month after the San Diego Open collapsed.)

Keys had entered the tournament at No. 21 while No. 6 Jessica Pegula took the sole top-10 spot, but after the Australian Open, Keys jumped to No. 7 in the world rankings. No matter what happens in global tennis between now and then, Keys cannot fall out of the top 10.

“We love Madison and have been anticipating for months the excitement of her playing here in Austin for the first time,” ATX Open director Christo van Rensburg said in a statement. “While we wish the Top 10 rule didn’t apply to our tournament, we respect the rules of the WTA.

“That said, Madison’s Grand Slam title and subsequent Top 10 world ranking are both something to celebrate. We can’t wait to invite Madison again to future ATX Opens.”

The Australian Open marked the first Grand Slam title for Keys, who turns 30 in February. Ranked No. 19 in the tournament, she faced a gauntlet of a tournament, facing No. 10 Danielle Collins, No. 6 Elena Rybakina, No. 28 Elina Svitolina, No. 2 Iga Świątek, and No. 1 Aryna Sabalenka (rankings based on when Keys played them). She previously reached the US Open final in 2017.

“I think I’ve done a lot of work to no longer need this,” Keys said after the match. “I really wanted it, but it was no longer the thing that was going to define me, and kind of letting go of that burden, I finally gave myself the ability to actually play for it.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 29, 2025; Montreal, QC, Canada; Maya Joint (AUS) reacts after scoring a point against Leylah Fernandez (CAN) in first round play at IGA Stadium.

NCAA Proposes Prize Money Rule Change After Landmark Settlement

The change would allow players to accept prize money without affecting eligibility.
Apr 2, 2026; Phoenix, AZ, USA; UCLA Bruins head coach Cori Close during practice prior to a 2026 NCAA Final Four women's basketball semifinal at Mortgage Matchup Center

Future of WNBA Draft Eligibility Rules Looms at Final Four

Not everyone is jumping to usher in a new era of eligibility.

Iowa State Star Audi Crooks Enters Transfer Portal

Crooks, an Iowa native, has one year of eligibility remaining.
Aug 27, 2025; Arlington, Texas, USA; Dallas Wings guard Arike Ogunbowale (24) looks on from the team bench during the first half against the Connecticut Sun at College Park Center.

Will a Star Get Picked in the WNBA Expansion Draft?

The Fire and Tempo have just five weeks to assemble their teams.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”

Mayweather-Pacquiao Rematch on Netflix Is On

The fight is expected to be at the Sphere in Las Vegas.
March 31, 2026

Tiger Woods ‘Stepping Away’ Ahead of the Masters After Arrest

Woods announced his decision Tuesday, with the Masters looming.
April 1, 2026

Project B Lands Projected Top WNBA Pick, Moves Start to December

The league announced a deal with Spanish forward Awa Fam on Wednesday.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
March 31, 2026

John Starks: ‘Giannis Is Not Coming’ to Knicks

The Knicks legend doubts the MVP will leave Milwaukee at all.
March 30, 2026

Mayweather Contradicts Key Details Surrounding Pacquiao Fight Plans

Mayweather is also supposed to fight Mike Tyson in an exhibition.
March 30, 2026

Charleston Open Director: Equal Prize Money Made Business Sense

The gender pay parity comes years ahead of schedule.
Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
March 27, 2026

Tiger Woods Arrested for DUI After Another Rollover Car Crash

Woods was not seriously injured in the Friday afternoon accident.