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NBCUniversal’s broadcast of Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams averaged 112.3 million viewers, an improvement from last year’s lackluster results.
Super Bowl LVI averaged 99.2 million viewers on NBC, with another 1.9 million viewers on Telemundo, the most-watched broadcast in five years.
Comcast’s streaming platform Peacock and co-viewing from connected devices averaged 11.2 million viewers, making Super Bowl LVI the most-streamed event ever.
Super Bowl LVI continues the streak of improved ratings for the NFL.
- Ratings for regular-season games were up 7% in 2021 compared to the 2020 season.
- All three rounds of the playoffs saw ratings increase by at least 13%.
- The AFC and NFC championships averaged 49 million viewers, up from 43 million last year.
Last year’s Super Bowl LV only averaged 96.4 million viewers across all platforms — the smallest audience for the Big Game since 2007.
Everybody Wins
NBC’s broadcast of Super Bowl LVI also helped boost viewership for the Beijing Winter Olympics, which saw its largest audience immediately following the game.
An average of 21.3 million viewers tuned in to the Olympics on NBC after the Rams’ 23-20 win on Sunday night, nearly doubling the event’s previous high of 11.1 million viewers on Feb. 10.
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